During 2023, Toyota shared Personal Information about our customers with specific other parties where the information was used for the recipient's own marketing purposes.
Toyota Connected Services Privacy NoticeYour vehicle may be equipped with Connected Services that electronically transmit vehicle-originated data (such as driving behavior data and vehicle health data) to Toyota. These Connected Services may use your vehicle-originated data to respond to vehicle emergencies, find destinations or activate remote services. This vehicle-originated data is subject to the Toyota Connected Services Privacy Notice rather than the Toyota Privacy Notice. Please visit the Toyota Connected Services Privacy Notice at https://www.toyota.com/privacyvts/ for additional information.
Toyota Privacy Notice – SummaryThis summary of the Toyota Privacy Notice applies to Personal Information (as defined below) collected by or on behalf of Toyota Motor Sales, U.S.A., Inc. ("Toyota," "us," or "our"). Some of our products and services may have additional privacy notices that apply, such as Toyota Connected Services. Where product- or service-specific privacy notices conflict with this Privacy Notice, those privacy notices shall govern. This Privacy Notice was last updated on June 18, 2024.
Information CollectedTo contact us with a question call us at 800-331-4331 or mail your inquiry to:
Toyota Motor Sales, U.S.A., Inc.
To read our full Privacy Notice click here.
Toyota Privacy NoticeUPDATED AS OF: June 18, 2024
Toyota Motor Sales, U.S.A., Inc. is committed to maintaining your confidence and trust as it relates to the privacy of your Personal Information. Personal Information is sometimes also referred to as personal data, personally identifiable information or other like terms that mean any information that directly or indirectly identifies you or is reasonably capable of being associated with you or your household. Please read below and learn how we collect, protect, share, and use your Personal Information including information we collect as part of our technology Platforms (including, without limitation, our Toyota-owned and branded websites, web pages, interactive features, applications, and mobile applications that link to this Privacy Notice ("Platforms"), offline, and from other parties.
United States Only. This Privacy Notice describes our practices with respect to Personal Information collected regarding individuals in the United States. If you are located in another country, please review the applicable Toyota privacy notice for your country.
Toyota Connected Services. This Privacy Notice does not apply to any vehicle-originated data collected in connection with our Toyota Connected Services (such as driving behavior data and vehicle health data). Please visit www.toyota.com/privacyvts to learn more about our vehicle data collection, use and sharing practices.
This Privacy Notice also does not apply to the data practices of any Toyota, Lexus, or Scion dealers; local Toyota dealer associations; private distributors; Toyota Financial Services; Lexus Financial Services; or Toyota Insurance Management Solutions. If you wish to learn about the privacy practices of these entities, please visit their respective privacy notices. To review the privacy notice for Toyota Financial Services, please click here. To review the privacy notice for Lexus Financial Services, please click here. To review the privacy notice for Toyota Insurance Management Solutions, please click here. To review Toyota dealer sites, please click here. To review the privacy notice for Gulf States Toyota, Inc. (private distributor in Arkansas, Louisiana, Mississippi, Oklahoma, and Texas), please click here. To review the privacy notice for Southeast Toyota (private distributor in Alabama, Florida, Georgia, North Carolina, and South Carolina), please click here.
QUICK GUIDE TO CONTENTSWe may collect certain types of Personal Information about you in a variety of ways, depending on your interactions with us, as described further below. We may also collect information from other parties, such as our dealers, as described further below.
We may collect Personal Information about you in a variety of ways, depending on your interaction with us or certain other parties. We may also supplement the information we collect about you directly and through our Platforms with information that we receive from other parties.
Most browsers allow you to control cookies, including whether or not to accept them and how to remove them. You may set most browsers to notify you if you receive a cookie, or you may choose to block cookies with your browser. However, please be aware that some features of the website may not function properly or may be slower if you refuse cookies. In addition, the offers we provide when you visit us may not be as relevant to you or tailored to your interests. If you block or delete cookies, not all tracking that we have described in this Privacy Notice will stop.
3. HOW WE USE THE INFORMATION WE COLLECT.We use the information we collect about and from you for a variety of business purposes such as to:
Except as described here, we will not provide any of your Personal Information to any other parties without your specific consent. We may share non-Personal Information, such as aggregate data, and Usage Information with other parties. We may also share your information as disclosed at the time you provide your information, as set forth in this Privacy Notice and in the following circumstances:
Other Parties Providing Services On Our Behalf. We may disclose your Personal Information to other parties that perform functions on our behalf (or on behalf of our partners) such as service providers that host or operate our Platforms, analyze data, process transactions and payments, fulfill orders or provide customer service; advertisers; sponsors or other parties that participate in or administer our Programs or provide marketing or promotional assistance and "powered by" partners or partners in co-branded sites. Your Personal Information may also be used by us or shared with our subsidiaries, affiliates, sponsors, partners, advertisers or other parties to provide you with product information and promotional and other offers.
Program Partners. If you choose to participate in a Program, your Personal Information may also be disclosed to our Program partners and may be used by our Program partners in accordance with their own privacy notices. This Privacy Notice will not apply to that company's use of your information. Sometimes the rules, terms and conditions or disclaimers that apply to a particular Program (“Program Rules”) include additional information on how we may use the Personal Information that you provide to us through your participation in the Program. If there is a conflict between the Program Rules for a particular Program and this Privacy Notice, those applying to the particular Program will govern. Please review all of the information about a Program before you provide us with any Personal Information.
Our Affiliates and Parent Company: We may disclose your Personal Information with our affiliates, including but not limited to Toyota Financial Services, and our parent company, Toyota Motor Corporation. This information is primarily shared for business and operational purposes. Our affiliates may also use that information in accordance with their own privacy notices, including to market to you if you indicate your interest in related products or services.
Our Dealers and Distributors: We may disclose your Personal Information to our authorized dealers and their holding companies, dealer advertising associations and distributors (including local Toyota dealer associations), who may use that information in accordance with their own privacy notices, including to provide you with services or to market to you. For example, we may share information such as your name and vehicle interests with our authorized dealers to save you time during your visits and to enhance your overall dealership experience. We may also combine information about your Platform visits and disclose this information to our authorized dealers and other entities to provide you with enhanced experiences across Toyota-affiliated, branded or similar Toyota-related offerings and Platforms.
Your Agreement To Have Your Personal Information Disclosed. You may have the opportunity to opt in to receive information and/or marketing offers from another company or to otherwise consent to the disclosure of your information to another party, including social networking sites such as Facebook or X. If you agree to have your Personal Information disclosed, your Personal Information will be disclosed to the other party and the Personal Information you disclose will be subject to the privacy notices and business practices of that other party.
Business Transfers. In the event that Toyota is involved in a bankruptcy, merger, acquisition, reorganization or sale of assets, your information may be sold or transferred as part of that transaction.
Legal Disclosure. We may transfer and disclose your information to other parties to comply with a legal obligation; when we believe in good faith that the law or a governmental authority requires it; in connection with a legal dispute; to verify or enforce our Terms of Use or other applicable policies; to address fraud, security or technical issues; to respond to an emergency; or otherwise to protect our rights or property or security of other parties, our customers and visitors or the public.
5. CHOICE, ACCESS, AND RETENTION OF PERSONAL INFORMATION.We provide you with choices with respect to your Personal Information. If you choose to receive e-mails from us about products and other information, we strive to keep your Personal Information updated and accurate and provide you choices regarding the e-mail communications you receive from us.
If you provided Toyota with Personal Information through the Owners section of toyota.com, you may review and update that information by clicking on the Owners link on the homepage of toyota.com, registering or logging in and then clicking on "Update Profile." If you have signed up for the Toyota marketing e-mail list, you can access the Preferences page and change your user profile or unsubscribe from the Toyota e-mail list here or by clicking the “unsubscribe” link on any Toyota Motor Sales, U.S.A., email you have received.
For users who are not currently registered on our owner site, please call the Toyota Brand Engagement Center at 800-331-4331 to opt out from receiving e-mail communications from Toyota. If you receive an e-mail, you may opt out at any time by following the opt out instructions provided in the e-mail you receive. Your opt out request will be processed within 10 days of the date on which we receive it.
If you are participating in a Program, you may be able to access and update the information you provided as part of your participation in the Program. Please see the section of the Platforms concerning the specific Program to determine if you are able to access your information and how to do so.
In accordance with our routine record keeping, we may delete certain records that contain Personal Information you have submitted through the Platforms. We are under no obligation to store such Personal Information indefinitely and disclaim any liability arising out of, or related to, the destruction of such Personal Information. It may not always be possible to completely remove or delete all of your information from our databases without some residual data because of backups and other reasons. We will retain your information (including geo-location data) for as long as your account is active or as needed to provide you services. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. We do not control certain privacy settings and preferences maintained by our social media partners like Facebook and X. If you wish to make changes to those settings and preferences, you may do so by visiting the settings page of the appropriate social media site.
6. ADVERTISING/BEHAVIORAL TARGETING; HOW TO OPT OUT.We may use third-party ad network providers to help present ads on the Platforms, as well as other service providers to evaluate and provide us with information about the use of the Platforms and viewing of our content. Such providers may place and access cookies, pixel tags, or similar technologies on your Device to serve you ads or other content personalized to your interests which they infer from your location and/or your browsing on the Platforms and other sites you have visited. In doing so, the provider collects or has access to your Usage Information. The use of cookies, pixel tags, or similar technologies by these providers is also subject to their own privacy notices.
Certain web browsers may provide an option by which you may request your browser to inform websites you visit that you do not wish your activities to be tracked by cookies or other persistent identifiers, commonly called “Do Not Track Signals.” Although the websites we own and operate, including but not limited to Toyota.com, currently do not respond to Do Not Track Signals, you may choose to opt out of our use of targeting and advertising cookies on Toyota.com by visiting Toyota.com and clicking on “Cookie Consent Options.” You may also choose to block cookies with your browser. Please note that opting out of the use of such cookies on Toyota.com will not impact the use of third-party cookies by other websites, which we do not control. In addition, even if you choose to opt out of targeted advertising, you will still see advertisements while you're browsing online. However, the advertisements you see may be less relevant to you and your interests.
7. CHILDREN.The Platforms are not directed to children under 13. We do not knowingly collect, use or disclose personally identifiable information from anyone under 13 years of age. If we determine upon collection that a user is under this age, we will not use or maintain his/her Personal Information without the parent/guardian's consent. If we become aware that we have unknowingly collected personally identifiable information from a child under the age of 13, we will make reasonable efforts to delete such information from our records.
8. SECURITY OF YOUR INFORMATION AND PHISHING SCAMS.We take information security seriously and use certain reasonable security measures to help protect your Personal Information. However, no electronic data transmission or storage of information can be guaranteed to be 100% secure. Please note that we cannot ensure or warrant the security of any information you transmit to us, and you use the Platforms and provide us with your information at your own risk. When we collect sensitive information on our sites or within our mobile application (such as credit card number or geo-location information), we encrypt the transmission of that information using Secure Sockets Layer technology.
Beware of Phishing Scams: There have been noticeable increases in the number of suspicious e-mails claiming that the e-mail recipient has won a Toyota lottery or other promotion. Sometimes the e-mail claims that the recipient has won a new Toyota Prius. In order to claim the prize, the e-mail asks that Personal Information be sent to a Gmail or Yahoo e-mail address.
This type of e-mail solicitation is known commonly as a "phishing" scam, with the primary objective being to obtain one's Personal Information. This information can then be utilized to steal a person's identity. For example, a "Toyota Lottery" phishing scam is often sent from Chinese (.cn), German (.de) or British (.co.uk) addresses but can originate from anywhere and look very official even to the most savvy of Internet users. Toyota will never ask you to send passwords, login names, Social Security numbers, or other Personal Information through e-mail or U.S. mail or fax or text message. If you receive an email or letter by U.S. mail or fax or text message from Toyota asking you to update your credit card information, do not respond: this is a phishing scam. Recipients of suspicious e-mail like this should delete the message from their in-box and, if possible, update their e-mail filter settings to block e-mails from the e-mail address being used. The Federal Trade Commission and the Antiphishing Workgroup are also good sources of information about these types of security threats and how they may be reported to the authorities.
9. OTHER SITES.The Platforms may contain links to other sites that we do not own or operate, such as the site for Toyota Financial Services and to sites for Toyota dealers, as well as links from advertisers, sponsors and/or partners. We do not control, recommend or endorse and are not responsible for these sites or their content, products, services or privacy notices or practices, even though they may use the Toyota name or logo on their site through an agreement with us. These other sites may send their own cookies to your Device, they may independently collect data or solicit Personal Information and may or may not have their own published privacy notices. You should also independently assess the authenticity of any site which appears or claims that it is one of our Platforms (including those linked to through an email or social networking page).
The Platforms may make available chat rooms, forums, message boards, and news groups. Remember that any information that you disclose in these areas becomes public information and is not subject to the provisions of this Privacy Notice.
10. CONSENT TO PROCESSING AND TRANSFER OF INFORMATION.The Platforms are governed by and operated in, and in accordance with the laws of, the United States, and are intended for the enjoyment of residents of the United States. Toyota makes no representation that the Platforms are governed by or operated in accordance with the laws of any other nation. Given that we are an international business, our use of your information necessarily involves the transmission of data on an international basis. If you are located in the European Union, Canada or elsewhere outside of the United States, please be aware that information we collect may be transferred to and processed in the United States. By using the Platforms, or providing us with any information, you (a) acknowledge that the Platforms are subject to the laws of the United States, (b) consent to the collection, processing, maintenance and transfer of such information in and to the United States and other applicable territories in which the privacy laws may not be as comprehensive as or equivalent to those in the country where you reside and/or are a citizen, and (c) waive any claims that may arise under those laws.
11. CHANGES.We may update this Privacy Notice to reflect changes to our information practices. If we make any material changes, we will notify you by email (sent to the e-mail address specified in your account) or by means of a notice on our Platforms prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices.
12. DISCLOSURES FOR INDIVIDUALS IN THE UNITED STATES.Privacy laws in the United States give consumers certain privacy rights related to their Personal Information. This section contains additional information for residents in the United States regarding our Personal Information handling practices and data privacy rights.
Summary of Personal Information Handling Practices
Toyota may collect Personal Information from you in different ways and for different purposes. It is important to note that the types of Personal Information we collect will depend on your interaction with us, including the types of products or services you use. We provide in the chart below a summary of our prior 12-month Personal Information handling practices. We collect the below categories of Personal Information from the following sources: consumer-provided; dealers; service providers, contractors, or processors; third-party companies (non-service providers Toyota acquires data from); consumer online activity; affiliated companies; and Toyota internally derived data. You can learn more about the information we collect at or before the point of collection above in the Information We Collect, How We Collect Information, How We Use The Information We Collect, and How We Disclose Information sections. Please note that our prior 12-month practices are the same as our current Personal Information handling practices.
Category of Personal Information We Collect
Business Purpose for Disclosure and Processing
Category of Recipients
Contact information: attributes that identify a natural person, which may be considered an "identifier" or information covered under the California Customer Records Act. Examples include name, address, phone number, email, owner account information, online identifier, user ID, social media ID, and site visitor details (names, addresses, etc.) and demographic information (such as Zip Code and age).
Service providers and/or contractors, such as cloud hosting, data analysis, payment processing, order fulfillment, customer service, advertising, and marketing vendors; and
We may have disclosed such information to other parties, as described in the How We Disclose Information section.
Consumer product and service data, which may be considered "commercial information," such as consumer vehicle ownership records associated with the consumer's current and/or prior owned vehicles. Examples include vehicle ownership transactions, Retail Delivery Report records, recall records, warranty records, repair order records, part order records, Toyota Insurance Management Solutions insurance product records, and incentive offers accepted by a consumer.
Service providers and/or contractors, such as cloud hosting, data analysis, payment processing, order fulfillment, customer service, advertising, and marketing vendors; and
We may have disclosed such information to other parties, as described in the How We Disclose Information section.
Consumer interaction data, which may be considered "audio, visual or other similar information," such as consumer's interaction with Toyota via telephone, email, chat, text and/or postal mail. Examples include call center records and screen, audio and/or video recordings.
Service providers and/or contractors, such as cloud hosting, data analysis, payment processing, order fulfillment, customer service, advertising, and marketing vendors; and
We may have disclosed such information to other parties, as described in the How We Disclose Information section.
Consumer online activity, which may be considered "identifiers" and "Internet or other electronic network activity information," such as consumer's online interactions with Toyota. Examples include online accounts, browsing history, cookies, IP addresses, social media information.
Service providers and/or contractors, such as cloud hosting, data analysis, payment processing, order fulfillment, customer service, advertising, and marketing vendors; and
We may have disclosed such information to other parties, as described in the How We Disclose Information section.
Marketing, which may be considered "identifiers," "inferences," or information covered under the California Customer Records Act. This includes information under the pre- and post-sale marketing interactions with a consumer. Examples include information collected at events, vehicle purchase negotiation information, vehicle service marketing information, direct marketing information, and retention marketing information.
Service providers and/or contractors, such as cloud hosting, data analysis, payment processing, order fulfillment, customer service, advertising, and marketing vendors; and
We may have disclosed such information to other parties, as described in the How We Disclose Information section.
Research data, which may be considered "identifiers," "inferences," or information covered under the California Customer Records Act. This includes information collected by Toyota related to consumer and product research. Examples include survey information, syndicated product and/or service studies, predictive behavioral studies, focus-group information.
Service providers and/or contractors, such as cloud hosting, data analysis, payment processing, order fulfillment, customer service, advertising, and marketing vendors; and
We may have disclosed such information to other parties, as described in the How We Disclose Information section.
Legal activity, which may be considered "identifiers" or "inferences." This includes information collected related to legal claims. Examples include dispute, claim, reimbursement, litigation, and recalls.
Service providers and/or contractors, such as cloud hosting, data analysis, payment processing, order fulfillment, customer service, advertising, and marketing vendors; and
We may have disclosed such information to other parties, as described in the How We Disclose Information section.
Sensitive personal information or data, such as precise geolocation data, account login information, driver's license, and financial information.
Service providers and/or contractors, such as cloud hosting, data analysis, payment processing, order fulfillment, customer service, advertising, and marketing vendors; and
We may have disclosed such information to other parties, as described in the How We Disclose Information section.
Selling or Sharing of Personal Information
Below, we describe the categories of Personal Information we may sell or share for targeted advertising currently and in the preceding 12 months. We also describe the third parties who received or may receive the Personal Information and the business or commercial purpose for the sale or sharing. However, we do not knowingly sell, share, use for targeted advertising, or disclose the Personal Information of minors under the age of 16. For more information about opting out of the sale or sharing of your Personal Information, please see the Your Privacy Rights section below.
Opt-Out Preference Signals
If you visit certain Toyota websites while logged in to your account, we also honor opt-out preference signals if technically capable. An opt-out preference signal is a signal that is sent by a platform, technology, or mechanism on your behalf that communicates your choice to opt out of sharing for targeted advertisements or sale of your Personal Information. You can learn more about implementing opt-out preference signals at https://globalprivacycontrol.org/, or by exploring other developing technologies and services that offer this tool.
Sensitive Personal Information
Under United States privacy laws, certain types of Personal Information are considered “sensitive” Personal Information or data and require additional data privacy rights and obligations. We collect precise geolocation data, account login information, driver's license, and financial information, which may be considered “sensitive” Personal Information under privacy laws. Where required by law, we will obtain your consent before processing your sensitive Personal Information. We will also generally use your sensitive Personal Information for limited purposes, such as to provide the goods or services you requested; to prevent, detect, and investigate security incidents; to resist malicious, deceptive, fraudulent or illegal actions; to ensure physical safety; and to verify or maintain the quality or safety of our products, services or devices.
Your Privacy Rights
U.S. privacy laws provide consumers with certain rights regarding their Personal Information. This section explains those rights. If you are a U.S. consumer and would like to exercise any of those rights, please see the How to Submit a Request section below, for more information on how to submit a request.
How to Submit a Request
If you would like to exercise any of the privacy rights identified above, you may submit a request by either completing the online request form at https://privacy.toyota.com/ or by calling us at 855-226-4048.
Authorized Agents
Where permitted by state law, you may exercise your privacy rights through an authorized agent. If we receive your request from an authorized agent, we may ask for evidence that you have provided such agent with a power of attorney or that the agent otherwise has valid written authority to submit requests to exercise rights on your behalf. If you are an authorized agent seeking to make a request where permitted by state law, please contact us at 855-226-4048.
How We Verify Your Request
Except for rights related to sharing for targeted advertising or sale (unless we need information to complete your request or find you in our systems), we cannot fulfill your request or provide you with your Personal Information if we cannot verify your identity or authority to make the request and confirm the Personal Information relates to you. Making a verifiable consumer request does not require you to create an account with us.
To verify your identity, we will ask that you provide the following Personal Information when you submit your request:
You may need to provide additional information as part of your responses to our identity verification questions. We will only use this information to confirm your identity which may include the use of a third-party identity verification service. In the event we use a third-party identity verification service, our third-party identification verification tool will ask you certain identity verification questions and match those answers with what it has in its database. Depending on your type of request or the information requested by you, we may require additional information in order to verify your identity and fulfill your request. If we cannot successfully verify your identity, we will inform you of that fact.
Except for rights related to sharing for targeted advertising or sale, which we will honor within fifteen (15) business days, we will respond to your request within forty-five (45) calendar days. However, in certain circumstances, we may require additional time to process your request, as permitted by applicable law. We will advise you within forty-five (45) calendar days after receiving your request if such an extension is necessary and why it is needed. If we cannot fulfill your request, our response to you will also explain the reason why we cannot fulfill your request.
We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.
You may only make a verifiable consumer request to know about or access your Personal Information twice within a 12-month period.
METRICS FOR REQUESTS BY CALIFORNIA RESIDENTS
(January 1, 2023, to December 31, 2023)
Request Type
“Do Not Sell Or Share My Personal Information”
“Delete My Personal Information”
“Get My Personal Information”
“Correct My Personal Information”